Great Marketing Versus Great Writing, There is a Difference

Have you ever bought a book because the display was beautifully crafted, there was a neat gift that came with your purchase or because it greeted you at the entrance of the bookstore? Have you ever purchased a book online because a search engine recommended it, perhaps a powerful description drew you in or a respected newspaper positively reviewed it? Now, have you ever picked up a lesser-known book by chance, and after reading it wondered why you haven’t heard more about it? If so, than like many readers, you’ve probably succumbed to the lure of business marketing at its finest. Advertising, marketing, media promotions- believe it or not, every moment of our lives is affected by it. Commerc

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