There once was a bard and king that decided to trade places. The bard wanted a royal audience to help make him the most celebrated artist in the kingdom. The king yearned for freedom, and dreamed of strolling freely through the plebeian lands. So the pair traded cap and crown, lute and scepter, then went on their way. It took less than twenty-four hours, followed by three magical texts and two Uber carriages to return everything to normal. Both the king and bard decided that this was the dumbest idea ever, and agreed to never talk about it again.
Whether your’e a painter, performer or poet, chances are that if you’re trying to make a living off of your art, you're struggling to find balance. You're probably trying to find balance in the time spent on building your royal audience. You’re likely trying to find balance in creating new works. Most importantly, you’re most certainly trying to find balance in the inner recesses of your conscience, struggling to decide whether or not your betraying your craft for profit.
In the art community, you talk to, well…artists. I’ve spoken to photographers, woodworkers and writers. Their thoughts on balance are always the same. Sometimes, I feel more like a sales person than an (insert craft here). I’m a total sellout. So why do creative minds feel like sellouts? Often, it’s because modest Indy Artists don’t have well-heeled sponsors to handle the business end while they focus on their trade. So, they end up becoming the marketer, salesperson and visionary. Needless to say, that’s a tall order that makes most artists to feel icky. So what do they do? They follow their principles and stick to creating, hoping their work will speak for itself. Authors Neil Gaiman and Daniel Handler joked about the idea during a Q&A recently.
Gaiman laughed, “Don Marquis once said that having poetry published was like throwing flower petals over the Grand Canyon and waiting for the boom.”
Handler added, “I’ve heard it (writing) was like wetting yourself in dark pants - you get a feeling, but no one notices.”
While it's in jest, the sentiment is clear. If you’re a budding artist, it’s time to get to work, and being a businessperson is just part of it. You can’t afford to draw lines in the sand. The catch to not selling out is drawing soft borders. Set goals and decide how often you’re going to market weekly. Make time for creating new projects, and understand the first hurdle is often the worst. I’ve added a list of links at the bottom that might help you the process, from reasons why you aren’t selling art to techniques that’ll help you deal with the stress of being an artist.
No one wants to be a sellout. We’d all like a royal court to instantly give us patrons. We don’t want to be salespeople. We want to be artists. The truth of it is though, that if you’re doing it right, you’ll likely need to be a little of both. It’s the best shot of living happily ever after.